Panasonic is one of the world’s largest electronics manufacturers. The company was founded in 1918 in Japan, and the company Panasonic officially launched in the Commonwealth countries in 1996. Its area of interest in Ukraine is selling the full range of high-tech consumer electronics. The leading categories of Panasonic are TVs and digital photo cameras; the company has significant positions in the categories of home appliances and telecommunications products. Professional competence, innovative approaches, and 100% dedication of marketing experts is the success formula of Panasonic in Ukraine.